The weekly report the Influencer Marketing industry reads every Friday.
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Past Issues Include
What makes a high-performing Story - According to InstagramDiet Coke's Strategy w/ InfluencersCampaign breakdowns from The Navy, Peugeot, RCA, Adidas, Moda in Pelle.What Actually Counts as "Good Engagement"?Instagram Rich ListEverything You Need To Know about Influencer FraudGlobal Fashion Influencer Study
Kind Words From Readers
A BRAND NEW
Agency & Platform Database
It's hard to find out which agencies and platforms work well.
It's hard to know which agencies have done work with companies influencers want to work with.
Find out what was going on any week of the past two years.
Each article will be independently searchable based on topic or person.
Instead of scanning through each email edition, find exactly what you're looking for.
I'm putting together a brand new list of events for every type of person who works in the Influencer Marketing Industry.
Big events, small meetups. Everything that you'll want to attend live and in person to network.
It'll be an epic list. 2019 was over 60 events listed. 2020, we're looking at over 100.
I'm working on new free Email courses, infographics, and more that categorize, analyze and elucidate the state of Influencer Marketing.
Two examples are Creatorscape and Influence100.
Read edition by edition.
Every edition has interviews, case studies, and more.
Be delighted every week.
Here is a searchable database of 1,000 articles featured in Influnce Weekly.
Search by topics or people you want to know more about.
Each week a guest agency hosts the audio version of Influence Weekly.
I also release all new content first to paid subscribers. $5/month for exclusive audio content and previews of everything I'm releasing.
11 Stats Every Influencer Should Know is a free email course that covers the most important metrics we all should fully understand.
Sign up to learn how to raise your brand deal rates.
Figure out better analytics to your brand deals, to know if they are successful or not.
Gain further insights by comparing your metrics with others.
Why Influencer Marketing?
Hi, I'm Andrew Kamphey.
I curate and run Influence Weekly.
Yes every single week.
I read over a hundred articles each week.
You only get the best ones.
The reason I created this newsletter is because when I was working in Influencer Marketing, I wanted to know what were the benchmarks, what analytics existed for us to work with. I wanted to learn but in 2017 there weren't any great resources to glean information from on a consistent basis.
What did a successful campaign look and feel like?
I started keeping track of great sources of information and companies who were doing great work.
When I put together a list of writers, bloggers, company blogs, and media to check each week. It was over 70 sources. Nobody needed to check all these all the time.
I started the newsletter to learn. It continues each week to be a wealth of knowledge about what's really going on. What are the boots on the ground doing day to day? What companies are excelling?
I'm not the best write, but I try to share with you trends I see, when I see them and think that you can take advantage of that opportunity.
During that time I also had cataloged over 300 companies working in the industry. That's now a searchable database for you to use.
I'm working on a new version. Check out the Coming Soon section to see what I'm working on for you.